Advantages of Freestanding Digital Signage for ExhibitionsScreenco™
Exhibiting at a conference or trade show can often take a large chunk of your marketing budget so, once you have committed to attending, you need to ensure that your exhibition space both attracts and then engages visitors. If you get it right, you can expect new connections, increased conversions and plenty of new business leads.
Digital screens, particularly our 55” freestanding digital posters which are specifically designed for exhibition hire, can greatly enhance your exhibition stand. Below are a few key points to illustrate how digital signage can work for you.
Digital Screens Are Eye-catching
Our commercial grade digital screens can be seen from across an exhibition floor making your stand more easily visible than others around that don’t use digital screens.
Digital Screens Allow More Content to be Shown
The flexibility of digital screens means that you can show more content in the space available to you. Using a digital screen, with several different images on a rotating playlist, means you can show much more information within the space you have available.
Digital Screens Allow a Greater Range of Content
With the option of showing video, static images as well as the ability to play audio, you can create a really stunning exhibition show reel. You can use a mixture of formats within your play list too.
Digital Screens Give Flexibility
You may find that you want to promote different messages at different times of the day during the conference and digital signage allows you to do this. For example, if one of your team is giving a keynote speech you can use the digital screen to promote the time and place; once the speech has been delivered, you can remove that message and replace it with something different.
Digital Screens Are Easy to Install
The 55” Freestanding screens will be delivered to your exhibition stand with your content pre-loaded by the Screenco team. The delivery team simply plug your screen into a standard power point and the content will automatically play for you.
Our rental screens have been used by both those running the event as well as exhibitors. The images in this blog show Little White Books enhancing their static displays with digital signage during the Great Northern Wedding Show at Bolton Arena; Carwow using the screens to promote a speaking spot at Silverstone; NEC Graph-Fix using the screen on their exhibition stand at Olympia, London.